Seoul Autumn Festa 2025
Developed the key visual and a series of illustrations for Seoul Autumn Festa 2025, capturing the atmosphere and visual identity of one of Seoul’s major seasonal festivals.
'Seoul Autumn Festa (2025), Logo by Relay Studio
The Seoul Autumn Festa unfolded as a citywide convergence of dance, music, performance, and tradition, spanning the entirety of Seoul throughout the autumn season. In response, I developed a visual language that reflects this multiplicity by grounding the composition in the geographical silhouette of the city itself.
Across this form, a constellation of vividly coloured spheres moves with a sense of rhythm and spontaneity, evoking the dispersed yet interconnected nature of the festival. These elements were intended to suggest moments of energy, encounter, and movement, mirroring how the programme animated the city as a whole.
In particular, the key visual was developed by translating each component of the programme such as dance, music, performance, and tradition into distinct, character-driven forms. Each element was given its own presence and personality, allowing them to exist as individual expressions while collectively contributing to a unified visual system.
(One in the middle is the Namsan Tower)
For instance, characters were constructed using a shared set of geometric forms, allowing a consistent visual language to underpin the composition while still giving each figure its own distinct presence.
